New-Style Worker Bee

One has to hand it to the McSweeney's organization. They do things differently. For them, of course, style is everything. Pose is all. Have their office workers look hip and they'll no doubt feel hip. They're part of it! They belong. To all of it. Even customer service rep Sunra Thompson, visible in this photo from McSweeney's World HQ:

Here you have the happy worker. Appropriately McSweeney's-style cool. Glad to be there. The proper image for the proper McSweeney's-style world. No Bartleby he! Not in this day and age. Let the worker bees look relaxed and they'll be relaxed. Being relaxed means questioning nothing. (Can I ask Customer Service Rep Sunra about the Believer hatchet job on the ULA in Tom Bissell's Believer Books Magic Hours? Or would that go outside the parameters of customer service?)

Does the word Believer imply religion?

What a hip office.

This photo, this image is called McSweeney's Style. It's McSweeney's Image. Like the graphics, and the trademark McSweeney's writing style. Remember, in McSweeney's World, where everyone is happy, like the boss is happy, everything is style.

There's no cynicism in McSweeney's World, unlike this post, only be forever happy positive vibes because everyone is happy because McSweeney's says everyone is happy, because everyone who writes for or works for McSweeney's is perpetually happy. They've drunk the Kool Aid. Question nothing. Smile and be happy.

End of today's lesson.